Paid Search Audit Process
1.) Establish Goals and PPC Success Metrics
In order to understand what you're trying to accomplish with your ppc camapaign, we'll have you answer a few questions during an initial phone call and discuss your goals in more detail.
2.) Document Baseline Account Organization Issues
Once goals are clearly defined and agreed upon, we then analyze the current state of all your ppc accounts. Looking at past and present performance, we then establish a baseline for your accounts.
3.) Analyze Current Tracking Methods
Tracking is perhaps the most critical piece of an effective and successful ppc camapaign. Without properly implemented tracking systems, it is impossible to determine the effectiveness of your paid search campaign.
Simply put, if we don't know which keywords are converting, which search engines are providing the most return on your investment, and which landing pages are resulting in your business objectives being fulfilled, then it's impossible for us to know how much to spend and where to spend it. And, more importantly, it is impossible for you to have any long-term success with your search engine marketing efforts.
4.) Conduct Keyword Research
Focusing on the wrong keywords, too few keywords, or even too many keywords can all have detremental impacts on your ppc campaign performance. We identify missed and wasted opportunities in keywords and show you exactly how to conduct keyword research the right way and give you insight on how to use keyword tools in your ppc accounts in the most effective manner.
5.) Effective Ad Copy Review & Creation
What's the big deal about ad copy, I mean it's just a little bit of text. Having the wrong ad copy can mean the difference between having a break-even month and having a record breaking month revenue-wise for your business. The audit will show you exactly how to write copy targeted at your audience and give you custom created ad copy you can begin using immediately in your ppc accounts.
6.) Landing Page Analysis
Often, landing pages are the most overlooked and underoptimized portion of a ppc advertising campaign. Not only do we look at your landing pages, but we look at your whole site and your competitor's sites, to see if your landing pages are getting the user to take the action you want them to take. We'll provide specific recommendations on what you need to change in order to make those pages pop and get your visitors to start taking action. The best part is that fixing your landing page issues will not only help your ppc campaigns, but it will help your site convert better on all the traffic it's getting.
7.) Deliver Final Report
Once we've conducted all of our research, learned your business model and compiled it all into a easy to read (and print!) pdf document, we'll email it to you and schedule a time to go over our findings in the first of 2 follow-up phone consultations.
8.) Follow Up Phone Call Consultations
First call is within 7 days of client receiving report and explains the report's findings in detail.
Second call is within 30 days of first call and client has had opportunity to analyze & implement the blueprint & asks more advanced questions.