The PPC Audit Report
The PPC Audit report can be broken down into three simple sections; Account and Keywords, Ad Text, and Landing Pages. While this is a simplistic view it is also the very essence as to what is required to maintain a successful PPC campaign. The PPCAudit report focuses on a variety of categories and details all which can be encompassed into these three sections, but not only will we identify the problems and potential issues, we will also tell you why. Our goal is to teach you the logic and reasoning behind running a successful PPC campaign so that you will learn and be able to create and manage successful PPC campaigns for your business in the future.
Account and Keywords
This sections will provide you with an in-depth look at your current account structure as compared to an optimal account structure provided. You'll see how your account stacks up to a recommended structure but most importantly you will learn why one structure is better than another. We will also take a look at your account setup from a tracking perspective. Do you have tracking? Why not? And how can tracking benefit your campaigns. There are tons of tracking tools out there, free and paid, and we can even set your tracking up for you.
Another aspect of this section and one of the most important sections is the keyword section. We will use our proven process to analyze the performance of your account's keywords in order to: Identify missed opportunities, Identify wasted resources, and to determine how susceptible your account is to fraud. You will learn all about keyword variations, match types, negatives, research and more. Are your accounts and keywords working for you or against you?
Ad Text Analysis
Ad text or ad copy is one of the most important and often most overlooked aspects of a successful search engine marketing campaign. Many people spend all their time doing keyword research and making sure they have every variation of word and match type, then they rush through writing ad copy and the account performance suffers. Ad text is the one connection a user has between the search engine and your site and if that connection is not strong enough you will lose a paying customer to a competitor.
Our experience writing and research ad copy is second to none and our process will evaluate the state of ads in your account while also providing recommended improvements and simple to follow guidelines so you can create powerful ads that sell. Our ad process WILL increase your click-through rate and provide you with that powerful connection needed to help your stand out from your competition. Do your ads sell? Do you have more than one ad per group?
Landing Pages
What good is spending all that advertising money if your website is working against you? Imagine walking into a grocery store for the first time to do your weekly shopping and there are no isles and products are in big piles, you wouldn't know where to start. This may sound far fetched but this is how a large percentage of users feel when they get to a vast majority of websites. Our analysis will take an in-depth look at your website and provide you with straight forward and easy to understand recommendations that will help you capture all those lost sales and make your advertising dollars work. Does your website work for you? or against you!?